Privacy policy
Privacy Policy
Last updated: 17 October, 2026
This Privacy Policy explains how Esavie, trading as Purdice Jewellery (“we”, “us”, “our”), collects, uses, shares and protects your personal data when you visit our website, buy from us or contact us (the “Services”). We are the controller of your personal data.
We are based in the Netherlands and sell to customers in the United Kingdom. We handle personal data in line with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR) and, where it applies to us, the EU GDPR. Our online store runs on Shopify.
Where this policy conflicts with our Terms of Service, this policy controls in relation to personal data.
1. Who we are and how to contact us
|
Controller |
Esavie, trading as Purdice Jewellery |
|
Address |
Knollendammerstraat 77, 1531 BC, Wormer, The Netherlands |
|
Dutch Chamber of Commerce (KVK) number |
85131202 |
|
|
info@purdicejewellery.co.uk |
|
Phone |
+44 (0)56 0004 0455 |
2. Personal data we collect
Depending on how you use the Services, we collect:
• Identity and contact details: your name, billing and delivery address and email address.
• Order and payment details: the items you order, order value, delivery details, and any cancellations, returns or refunds. Your card details are entered into our payment providers’ secure systems. We do not see or store your full card number.
• Account details (if you create an account): your email address, password and preferences.
• Communications: messages you send us, such as support requests, and any photos you send to show a fault or damage.
• Marketing preferences: whether you have signed up to or unsubscribed from our marketing.
• Technical and usage data: your IP address, browser and device information, the pages you view and how you arrived at our store. We collect this through cookies and similar technologies (see section 8).
• Advertising data (only if you consent to advertising cookies): identifiers and information about whether you came to our store from a Google advert and what you viewed or bought.
We do not intentionally collect any special category data (such as health or political opinions).
3. Where we get your data from
• Directly from you, when you place an order, create an account, sign up to marketing or contact us.
• Automatically from your device, through cookies and similar technologies.
• From Shopify and our payment providers, for example payment confirmation and fraud-check results.
• From our suppliers and couriers, for example delivery status and tracking information.
4. How we use your data and our legal basis
We only use your personal data when the law allows us to. The table shows what we use it for and the legal basis we rely on.
|
What we use it for |
Data used |
Legal basis |
|
Take your order and payment, pass it to our supplier and arrange delivery, and send order and tracking updates |
Identity and contact, order and payment |
Contract (to fulfil your order) |
|
Handle cancellations, returns, refunds and faulty or incorrect products |
Identity and contact, order, communications |
Contract; legal obligation (consumer law) |
|
Provide customer support and answer your questions |
Identity and contact, order, communications |
Contract; legitimate interests (helping our customers) |
|
Prevent fraud and keep our store and payments secure |
Identity and contact, order and payment, technical |
Legitimate interests (protecting our business and customers) |
|
Keep accounting and tax records, including UK VAT and Dutch tax records |
Identity and contact, order and payment |
Legal obligation |
|
Send you marketing emails or messages about our products and offers |
Contact details, marketing preferences |
Consent (you can withdraw it at any time) |
|
Understand how our store is used and improve it |
Technical and usage data |
Consent for analytics cookies where required; otherwise legitimate interests |
|
Show and measure our adverts on Google, including showing you adverts after you visit our store |
Technical and usage, advertising data |
Consent (through our cookie banner) |
|
Establish, exercise or defend legal claims and enforce our terms |
Any of the above as needed |
Legitimate interests |
Where we rely on legitimate interests, we balance them against your rights and freedoms. You can object to this use at any time (see section 10).
5. Who we share your data with
We share personal data only with the organisations below and only as far as needed for the stated purpose.
|
Recipient |
Why and what we share |
Where they are |
|
Shopify |
Runs our online store, hosting, checkout and order management. Shopify acts for us as a processor. It may also use some data for its own purposes as described in Shopify’s privacy policy https://www.shopify.com/uk/legal/privacy/consumers . |
Canada, and countries where Shopify processes data, including the United States and the EEA |
|
Payment providers |
Process your payment and refunds: Shopify Payments, Mastercard, Visa, American Express, Google Pay, Apple Pay, PayPal. |
Canada, and countries where Shopify processes data, including the United States and the EEA. Paypal: Luxembourg. |
|
Our suppliers (fulfilment) |
Pack and ship your order directly to you. We share your name, delivery address and the order details. |
China |
|
SP Lite |
The platform we use to communicate with our suppliers and pass your order to them. We share your name, delivery address and the order details. |
The Netherlands |
|
Couriers and postal services |
Deliver your order. They receive your name, delivery address, phone number and email address for delivery and tracking. |
China, the UK and countries along the delivery route |
|
|
Advertising and measurement, only if you consent to the relevant cookies. Receives cookie identifiers and information about your visit and purchases. Google may also act as an independent controller for part of this, as described in its privacy policy. |
United States and other countries where Google operates |
|
Klavyo |
Sends our marketing emails, if you have signed up. |
United States |
|
Authorities and others |
Where the law requires it, to protect our rights, or to a buyer if we sell or restructure our business. |
Various |
We do not sell your personal data, and we do not give it to other businesses for their own marketing.
6. Marketing and advertising
Marketing emails. We only send marketing emails if you have signed up for them or otherwise agreed. Every email has an unsubscribe link, and you can also contact us at any time. We keep a minimal record of your opt-out so that we can honour it.
Google advertising. We use Google advertising and measurement tools to show our products to people who may be interested and to see how well our adverts work. This includes showing adverts to people who have visited our store before. These tools set cookies on your device, and we only use them if you consent through our cookie banner. You can withdraw your consent at any time through the cookie settings on our website. You can also manage the adverts Google shows you at adssettings.google.com.
7. Cookies
We use cookies and similar technologies:
• Strictly necessary cookies to run the store, keep your basket and checkout working and keep the site secure. These do not need your consent.
• Analytics cookies to understand how the site is used. Where the law requires it, we ask for your consent first.
• Advertising cookies to show and measure our Google adverts. We only use these with your consent.
You can manage your choices through our cookie banner and your browser settings.
8. How long we keep your data
We keep personal data only as long as needed for the purposes in this policy:
|
Type of data |
How long we keep it |
|
Order, invoice and payment records |
7 years from the end of the financial year of the order, because of tax and accounting law |
|
Customer support messages |
2 years after the matter is closed |
|
Account details |
Until you delete your account, or after 3 years of inactivity |
|
Marketing email address and preferences |
Until you unsubscribe or withdraw your consent |
|
Cookie and advertising data |
For the period stated in our Cookie Policy |
|
Data held by our suppliers and couriers |
Only as long as needed to deliver your order and handle returns or claims |
After these periods we delete or anonymise the data, unless the law requires us to keep it for longer.
9. Your rights
Under data protection law you have the right to:
• Access the personal data we hold about you and get a copy.
• Correct data that is inaccurate or incomplete.
• Erase your data in certain circumstances.
• Restrict how we use your data in certain circumstances.
• Data portability: receive your data in a structured, commonly used format, or have it sent to another organisation, in certain circumstances.
• Object to processing based on our legitimate interests. You also have an absolute right to object to direct marketing at any time.
• Withdraw your consent at any time, for example by unsubscribing or changing your cookie settings. This does not affect processing that took place before you withdrew it.
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
To use any of these rights, contact us using the details in section 1. It is free of charge. We may need to verify your identity first. We will respond within one month, which can be extended by up to two further months for complex requests, in which case we will tell you. Some rights are subject to conditions and exceptions, for example we may need to keep records to comply with tax law.
10. Complaints
We would like the chance to put things right first. If you have a concern about how we handle your personal data, please contact us at info@purdicejewellery.co.uk. We will acknowledge your complaint within 30 days, look into it without undue delay, keep you informed and tell you the outcome.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
11. Security
We take appropriate technical and organisational measures to protect your personal data, such as encrypted connections on our store and checkout, restricting access to the people who need it, and keeping data in secure systems. No system is completely secure, so please do not send confidential information, such as full card numbers, by email. If a data breach is likely to put your rights at risk, we will notify you and the relevant authority as the law requires.
12. Children
The Services are not intended for people under 18, and we do not knowingly collect personal data from them. If you believe a child has given us personal data, contact us and we will delete it.
13. Links to other websites
The Services may link to websites run by others. We are not responsible for their privacy or security practices. Please read their privacy policies before using them.
14. Changes to this policy
We may update this policy from time to time, for example if our practices or the law change. We will post the new version on this page and update the “Last updated” date. If the changes are significant, we will tell you by email or with a notice on our website.
15. Contact us
Esavie, trading as Purdice Jewellery, Knollendammerstraat 77, 1531 BC, Wormer, The Netherlands
Email: info@purdicejewellery.co.uk
Phone: +44 (0)56 0004 0455
You can contact us via our Contact Form https://purdicejewellery.co.uk/pages/contact
Monday to Friday | 09:00 – 17:00 (GMT)
Weekends | 11:00 – 16:00 (GMT)
We aim to respond to general enquiries within 24 hours. Requests to use your data protection rights are handled within the time limits in section 10.